What we learn, written down.
Article 50: what the transparency obligation changes for your interfaces
Since 2 August 2026, people must know when they are talking to an AI. From 2 December, generated content must carry a machine-readable mark. What that asks, in practice, of your screens, your agents and what you publish.
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Why we start with a decision, not with a tool
A leader does not buy AI. A leader buys a decision he can defend, and then a system that carries it. Here is why the order matters.
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When the right memo says: do not build
A house that builds has every reason to recommend building. Why our entry mandate can end with the opposite advice, what that looks like, and why it is the only proof of neutrality a leader can check.
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From tool to strategy: why individual use of AI has yet to move the profit and loss account
Employees use AI. Companies, far less. Until a process changes, the time saved stays in people's inboxes and never reaches the margin.
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Ten working days to decide, and a prototype that runs.
The Ten Days mandate starts from a real process in your company. It ends with a written decision, and with a system working on your data.